Online dating isn’t rocket science, but it often feels like it is. Between writing the perfect dating profile, to choosing the best photos, to wondering why someone ghosted you, it can get quite overwhelming.

Fortunately, you’ve got science on your side. Employ these data-backed tips to boost your success of finding love on the world wide web:

REVEAL YOURSELF

Selfies are the standard photos used in online dating, but make sure you have a full-length photo available as well. A 2019 survey among Brits found that 86% of respondents would like to see a full-body photo. It’s not surprising either: when evaluating a potential mate, it’s only normal to want to see the whole package.

CHANGE UP YOUR PROFILE PHOTOS

Updating your photos from time to time has two important benefits. First, people who passed over your profile the first time might reconsider. Second, it gives you a chance to show off different facets of your personality, such as your interests or hobbies.

WRITE LIKE AN ADULT

You may not be a writer or editor by trade, but that doesn’t excuse poor grammar and spelling on your dating profile. Your profile is a golden opportunity to highlight why you’re the ideal mate and a poorly written one can only undermine your efforts. To be safe, run your writeup on a word processor before posting it. Likewise, don’t go overboard with emojis. They’re charming in small doses, but they’ll make you look like a child if overused.

FOLLOW THE 70:30 RULE

You’ve probably dated someone who only ever talked about themselves. We’d wager a second date never materialized. But many people write dating profiles that, ironically, talk only about themselves. Luckily, a paper published in Evidence-Based Medicine offers this tip: 70% of your profile should be about who you are and 30% should be about who you’re looking for.

That provides just enough information about yourself without sounding self-centered, with the added benefit of telling potential partners if they fit your criteria.

KEEP IT SHORT

So, you found someone online. You may be tempted to write a long message on why they should go out with you, but it probably won’t boost your chances of landing a date with them. Believe it or not, research tells us that shorter messages—40 words max, to be precise—might catch their eye more.

The reasons for this are unclear, but it’s posited that desirable people often get lots of messages and likely don’t have the time (or inclination) to read long ones. A succinct message with a lot of personality, however, has a better chance of cutting through the clutter.

OWN WHO YOU ARE

Good news: you don’t have to be perfect to find the perfect mate. If anything, being vulnerable might actually make you more appealing.

A 2019 study shows that authentic people exhibited emotional openness, transparency, and emotional availability—all traits that make for successful relationships.

So, if you’re divorced or a single parent, be honest about it. You’d be surprised by how much potential partners will appreciate it.

Of course, you can also rely on matchmaking specialists like HEHE Match Inc. to fast-track your search for love. Companies like HEHE utilize patent-pending algorithms that employ artificial intelligence, data gathering, and matchmaking methodologies to innovatively pair you with your ideal mate.

Finding love is never easy, but data- and science-backed techniques will surely make it easier. May love find its way to you soon!